Mobile phones: The fourth leg of your business
Using the Internet on a mobile phone was not widely adopted in the United States until the birth of the Apple iPhone. Before the iPhone, the mobile Internet experience was very cumbersome and difficult for common people. The screens were too small and sometimes it took a lot of effort to make the Internet work on your cell phone.
With a 20 million and growing user base and with 80% of them using the Internet every day, iPhones and other smart phones now offer retailers a whole new market segment that retailers can no longer ignore.

