The evolution of social web

I stumbled upon Jeremiah Owyang’s blog site and reading his opinion regarding the five eras of the Social Web. He described the social web evolving into 5 different overlapping eras:

1) Era of Social Relationships: People connect to others and share
2) Era of Social Functionality: Social networks become like operating system
3) Era of Social Colonization: Every experience can now be social
4) Era of Social Context: Personalized and accurate content
5) Era of Social Commerce: Communities define future products and services

I found his opinions are so true and we are definitely entering the era #3 and #4. With the release of Google Wave later this year and the wide support of OpenID everywhere, the maturity of these eras are right in the corner. Even Sears announced that they will be the first commerce site to support OpenID initiative. I won’t be surprise if one day Microsoft will announce that you can now login to your Windows with OpenID (Windows 8 probably?)