Adding webcam interaction to jazz up the ecommerce

Papa John’s Pizza added an unorthodox but seems fun webcam interaction to their ecommerce site.

“The campaign’s plot is simple. Weird, but simple. Consumers go to a Papa John site and grab an icon of the “1972 Z28 Camaro that founder John Schnatter sold 25 years ago to open his first restaurant,” the chain said. As of Monday (June 1), consumers can use webcams to capture the image from a pizza box. Once selected, the consumer can then drive along a virtual road, being shown virtual billboards, which are discount coupons.” — StorefrontBacktalk

I think this is more a consumer retention strategy toward their younger consumers and hope that they will find this new coupon hunting interaction fun.

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